- Provide emotions, motivation, joy and excitement about fly fishing

- Present the discipline from a holistic perspective, ranging from fishing itineraries, experiences, out-of-the-box and classic fly patterns along with entomology details of european insects

- Inspire a community of anglers that live their passion striving towards a respectful and conscious approach to nature. Endorse harmony and open-minded reflections

- Promote all fly fishing techniques for the most diverse fish species and waters.

Fly anglers as conscious citizens of this Europe without frontiers. Anglers free of travelling in search of new waters and new challenges. This is a portal that speak to the future citizens of this united Europe. Those who have a dream of rivers and lakes without pollution and with restored varieties of natural, self procreating species.